Telephone Box Advertising

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Telephone Box Advertising

Long ago, you’d never have thought you’d be able to market your business using an old-school British red telephone box. However, times have changed, as have many of the designs of the phone boxes, meaning they’re now a very lucrative way to use advertising to promote your business.

Wi-Fi enabled InLink

Walking down the street today, you’ll see many of the older-designed phone boxes have been revamped to act as Wi-Fi spots. From some, you’re also able to make calls to UK landlines and mobiles and charge your mobile devices, as well as see real-time information, including adverts, live weather forecasts, and travel updates. These are known as InLinks, and if you take a stroll down your nearest high street you’re bound to see at least one on your journey.

From a B2C perspective, InLinks are perfect for reaching a new audience. Advertisers are now able to get closer to their consumer than ever before, in a digital, eye-catching format.

This form of telephone box advertising is great as it gives the advertiser more power to switch up designs and messages fast, as everything is digitally projected onto the screen. It also means they can test creative formats to see which are better received and use this knowledge and insight to shape campaigns.

Street talk or kiosk

These adverts, usually situated at eye level, have the potential to engage and entice pedestrians, commuters, shoppers… the list is truly endless.

This more traditional style of telephone box advertising is more commonly seen across towns and cities in the UK.

Positioning these within areas which are sure to witness heavy footfall, such as outside train stations, tube or bus stops or popular city pedestrianised areas, means advertisers are able to gain maximum exposure for minimum effort.

Although switching up creative formats and advert designs isn’t as quick a turnaround as it can be with digital InLinks, street kiosks keep the message visible 24/7, as opposed to having other digital news and ads on rotation. This means more eyes on the prize. Remember, we’re exposed to hundreds of adverts a day in different formats, so you’re more likely to grasp the audience’s attention with something which stands out, represents your brand, and does what it says on the tin, so to speak.

Telephone Box Advertising

Long ago, you’d never have thought you’d be able to market your business using an old-school British red telephone box. However, times have changed, as have many of the designs of the phone boxes, meaning they’re now a very lucrative way to use advertising to promote your business.

Wi-Fi Enabled Inlink

Walking down the street today, you’ll see many of the older-designed phone boxes have been revamped to act as Wi-Fi spots. From some, you’re also able to make calls to UK landlines and mobiles and charge your mobile devices, as well as see real-time information, including adverts, live weather forecasts, and travel updates. These are known as InLinks, and if you take a stroll down your nearest high street you’re bound to see at least one on your journey.

From a B2C perspective, InLinks are perfect for reaching a new audience. Advertisers are now able to get closer to their consumer than ever before, in a digital, eye-catching format.

This form of telephone box advertising is great as it gives the advertiser more power to switch up designs and messages fast, as everything is digitally projected onto the screen. It also means they can test creative formats to see which are better received and use this knowledge and insight to shape campaigns.

Street Talk or Kiosk

These adverts, usually situated at eye level, have the potential to engage and entice pedestrians, commuters, shoppers… the list is truly endless.

This more traditional style of telephone box advertising is more commonly seen across towns and cities in the UK.

Positioning these within areas which are sure to witness heavy footfall, such as outside train stations, tube or bus stops or popular city pedestrianised areas, means advertisers are able to gain maximum exposure for minimum effort.

Although switching up creative formats and advert designs isn’t as quick a turnaround as it can be with digital InLinks, street kiosks keep the message visible 24/7, as opposed to having other digital news and ads on rotation. This means more eyes on the prize. Remember, we’re exposed to hundreds of adverts a day in different formats, so you’re more likely to grasp the audience’s attention with something which stands out, represents your brand, and does what it says on the tin, so to speak.

Interested?

Get in touch today – we’d be more than happy to help!

Interested?

Get in touch today – we’d be more than happy to help!

Call: 01206 262 823
Email: hello@tmhoutdoor.co.uk
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