Taxis

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Taxi Advertising

Taxi advertising is a powerful tool – after all, thousands of us come into contact with taxis each day, even if we don’t ride in them.

It also draws in a very high calibre of audience – 90% of taxi passengers are ABC1s, so if yours is a high-end, luxury business, this could be the perfect marketing outlet.

Think of taxi adverts as mobile billboards, which are more accessible to passengers and can access various locations where buses or other transport advertising can’t.

When it comes to taxi advertising, there’s plenty of options to suit your needs:

Full Wrap Taxis

Here, branding will cover the entire taxi, meaning it can be seen from multiple angles, and from a distance if the colour palette is bold enough.

Full wrap taxis are especially popular with big-budget brands who want to run long-term campaigns and gain traction for weeks at a time. You’ll have likely seen a few of these when out and about in London, and if not, keep your eye out for them.

Megaside Taxis

Displayed across the side of the taxi, as opposed to covering it in full, megaside taxi advertising is ideal for small to medium campaigns. Your message will be seen by pedestrians and other motorists, who travel alongside the taxi.

Megaside campaigns are slightly more subtle than full wrap, but still do a great job in driving the desired message.

Tip Seats & Receipt Pads

With an average taxi journey lasting 23 minutes, tip seats and receipt pads advertising is very targeted and is aimed directly in the eye line of passengers travelling in black cabs. Ensure any text is large, colours are bold, and the advert allows the audience to immediately identify the brand. Minimal text is preferred – the ad should be visual; you don’t want potential consumers turning off after having to read several lines of text.

Rear Windows

Not all heavy traffic is bad if it means greater advert exposure! This variety is perfect for gauging the attention of cyclists, motorists and passengers alike. The advert will be displayed across the entire back of the vehicle, so make it count!

Interactive Taxis

One for the digital age – engage consumers whilst on their journey with the help of screens. Advertise to those who have easy access to their smartphones during a taxi journey, and encourage traffic through to your site, using QR codes or NFC tags.

Taxi Advertising

Taxi advertising is a powerful tool – after all, thousands of us come into contact with taxis each day, even if we don’t ride in them.

It also draws in a very high calibre of audience – 90% of taxi passengers are ABC1s, so if yours is a high-end, luxury business, this could be the perfect marketing outlet.

Think of taxi adverts as mobile billboards, which are more accessible to passengers and can access various locations where buses or other transport advertising can’t.

When it comes to taxi advertising, there’s plenty of options to suit your needs:

Full Wrap Taxis

Here, branding will cover the entire taxi, meaning it can be seen from multiple angles, and from a distance if the colour palette is bold enough.

Full wrap taxis are especially popular with big-budget brands who want to run long-term campaigns and gain traction for weeks at a time. You’ll have likely seen a few of these when out and about in London, and if not, keep your eye out for them.

Megaside Taxis

Displayed across the side of the taxi, as opposed to covering it in full, megaside taxi advertising is ideal for small to medium campaigns. Your message will be seen by pedestrians and other motorists, who travel alongside the taxi.

Megaside campaigns are slightly more subtle than full wrap, but still do a great job in driving the desired message.

Tip Seats & Receipt Pads

With an average taxi journey lasting 23 minutes, tip seats and receipt pads advertising is very targeted and is aimed directly in the eye line of passengers travelling in black cabs. Ensure any text is large, colours are bold, and the advert allows the audience to immediately identify the brand. Minimal text is preferred – the ad should be visual; you don’t want potential consumers turning off after having to read several lines of text.

Rear Windows

Not all heavy traffic is bad if it means greater advert exposure! This variety is perfect for gauging the attention of cyclists, motorists and passengers alike. The advert will be displayed across the entire back of the vehicle, so make it count!

Interactive Taxis

One for the digital age – engage consumers whilst on their journey with the help of screens. Advertise to those who have easy access to their smartphones during a taxi journey, and encourage traffic through to your site, using QR codes or NFC tags.

Interested?

Get in touch today – we’d be more than happy to help!

Interested?

Get in touch today – we’d be more than happy to help!

Call: 01206 262 823
Email: hello@tmhoutdoor.co.uk
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Request for quotation (RFQ): Quotation for procurement of billboard advertising space; TMH Outdoor will provide details of the most economically advantageous billboard recommendations, including rationale and justification, based on project brief.

Scarletts Chase Offices | West Bergholt | Colchester | Essex | CO6 3DH