Petrol Stations, Ticket and Receipts

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Think about the last time you filled the car up and were gazing at your surroundings – you’ll probably remember seeing some form of advertisement on the pump you were using, or the screen whilst you were queuing up to pay.

It’s as easy as that – high-quality advertising doesn’t need to be restricted to posters in the street, or on the TV, it’s now easier than ever to reach your target audience whilst they go about their everyday duties.

Digital screens

Whilst queuing to pay for petrol, most of us have nothing in hand to look at whilst we wait, apart from our wallets or purse. Here lies the perfect opportunity to target people with digital screens near the point of payment.

From supermarket petrol stations to those on the motorway, digital screens enable you to attract attention, with minimal distractions.

As with the majority of digital advertising, digital screens situated within petrol stations can be switched up easily, fast, and be pretty cost-effective. They also allow communication of multiple messages at a time, as ads can be easily rotated to avoid audience fatigue. This is something which is especially important in local branches, where clientele will be similar week on week.

Fuel pumps

Petrol station advertising isn’t just restricted to at the kiosk – filling up is also a great opportunity to grasp the attention of consumers.

There are around 4,500 fuel pumps with the ability to advertise across the UK, so you can take your pick on who you wish to advertise to – whether that’s locals or nationals.

Advertising on fuel pumps means little or no distractions whilst consumers are filling up, and with the right creative approach, it can be incredibly lucrative and eye-catching, if executed in the correct way. After all, where are most people looking whilst they re-fill? It’s directly at the nozzle or pump itself.

Ticket and Receipts

Advertising across tickets and receipts is ideal for reaching every customer who passes through your door, and they can hang around long after the experience, transaction or journey has passed. It makes sense then that ticket advertising and receipt advertising is something many brands and businesses are adopting, even in the digital age.

Think about how long that cinema ticket stays in your bag or pocket after leaving, or how long that receipt stays in the cup holder of your car. This also applies to bus, tube and rail tickets, where people are likely to hold onto these for days, or weeks at a time. Some even keep tickets and receipts as mementoes of an occasion or special event, meaning your advertising has even greater longevity. It’s an ideal way to get exposure for your brand.