Petrol Stations, Ticket and Receipts

From supermarket petrol stations to those on the motorway, digital screens enable you to attract attention, with minimal distractions.

As with the majority of digital advertising, digital screens situated within petrol stations can be switched up easily, fast, and be pretty cost-effective. They also allow communication of multiple messages at a time, as ads can be easily rotated to avoid audience fatigue. This is something which is especially important in local branches, where clientele will be similar week on week.

There are around 4,500 fuel pumps with the ability to advertise across the UK, so you can take your pick on who you wish to advertise to – whether that’s locals or nationals.

Advertising on fuel pumps means little or no distractions whilst consumers are filling up, and with the right creative approach, it can be incredibly lucrative and eye-catching, if executed in the correct way. After all, where are most people looking whilst they re-fill? It’s directly at the nozzle or pump itself.

Think about how long that cinema ticket stays in your bag or pocket after leaving, or how long that receipt stays in the cup holder of your car. This also applies to bus, tube and rail tickets, where people are likely to hold onto these for days, or weeks at a time. Some even keep tickets and receipts as mementoes of an occasion or special event, meaning your advertising has even greater longevity. It’s an ideal way to get exposure for your brand.