mission to london
Selling out a 5 day event
The late Dr. Morris Cerullo is recognized around the world for his dedication to spreading the gospel of Jesus Christ. Emboldened by the power of the Holy Spirit, he repeatedly brought the salvation message to more than 130 nations throughout his nearly seven decades in the ministry.
Challenge
Dr. Morris Cerullo was a world-renowned evangelist and the president of Morris Cerullo World Evangelism, which was founded in 1961. He has been travelling to underdeveloped nations of the world for over 70 years.
Action
We planned a targeted multimedia campaign comprising of OOH, TV, Press, Radio & Online.
Out Of Home was the lead media, from the budget allocated. We used multiple formats positioned in multi-cultured communities around London. 6-sheets, 48 sheets and 96 sheets were positioned at tube stations, urban roadside positions and busy high streets. One poster in every fourth carriage was posted on tubes covering the whole of the underground. Posters on bus sides and rears were routed around key boroughs Tottenham, Stratford and Brixton.
4 x thought provoking creatives were used to emphasise that the 5-day event hosted by Dr Morris Cerullo, was not one to be missed. The domination of all the OOH media meant the campaign would not be missed, provided high OTS and created PR related opportunities. National and ethnic print, radio and TV media were used alongside the over whelming presence of the OOH media.
Results
The campaign was successful in driving awareness and advocacy. The event was hosted within the Earls Court One Arena and was at full capacity each of the 5 days.